SummerHill communications
Clear and concise…it’s an editor’s job to make sure copy meets these criteria.
While grammar and spelling may be the first reason you reach out, take a look at what else a good editor can offer:
Style — an editor can shorten a sentence here, remove a passive voice there and a produce a snappier, more polished piece.
Sense & Flow — sometimes you have a logical disaster on your hands. All the information may be there, but you need an editor to reorganize, reflow, rethink the writing ’s structure and make the message clearer.
Accuracy — Fact checking is as important in corporate communications as in magazine writing, verifying that each assertion can be backed up with at least one source.
Tone — a good editor can capture and reflect the author’s, or the client’s voice. Understanding and incorporating image as well as substance takes an expertise that depends in large part on listening to what you have to say about the goals you and your company wish to achieve.